Being a creative sort of person, I am constantly coming up with ideas for new and innovative ways to advertise the same old crap. It usually goes like this: hear a song, purposely misunderstand and misconstrue the lyrics and, voila! potential new ad campaign! Now, this might be shocking, but please keep in mind that I never studied any type of advertising or marketing while I was in school! Here is a little sample of some of my ideas:
Company: Taco Bell
Song: Let's Give 'Em Something to Talk About
Artist: Bonnie Raitt
Ad: Bonnie Raitt sells out to the Taco Bell empire and changes her song lyrics to "Let's go get some kind of Taco Bell...a nice chalupa with beans as well. Let's go get some kind of Taco Bell. How about now-ow-ow-ow-ow-ow?"
Company: Pizza Hut
Song: Personal Jesus
Artist: Depeche Mode
Ad: This one involves selling out too. A bunch of coworkers are ordering pizza for lunch. No two people want the same toppings. So, Depeche Mode steps in and offers a solution: Your Own. Personal. Pizza.
Company: Some Doctor's Office
Song: (You Make me Feel Like) A Natural Woman
Artist: Carole King
Ad: A tall, big-boned woman with average looks is singing and dancing along to this song as she gets dressed and ready for an evening out on the town. A voice over at the end says something to the effect of: Dr. Paul Magillicutty. A world-renowned expert at Transsexual Sex Reassignment Surgery. Taking care of your sex change needs since 1987. For more information call 1-800-HE-TO-SHE.
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